Websites – Build vs Buy

Buying a Website:

There are several factors which should be kept in mind while buying a website. Buying a website primarily deals with sale of a complete website along with the technology and content associated with the website. Websites having a clear earning stream and verifiable profits are considered to be full fledged businesses. Like any other business, they can be bought and sold . These are sometimes advertised for sale in places like webmaster and also in other forums. They usually trade anywhere from 6 times their net annual income to 24 times their while in some cases much larger multiples can be demanded depending on its popularity.

The other important factors that are related in Buying a website are:

Name of the site: First a relevant name should be given to the site. The name should consist of a relevant top level domain and a sub domain name

Placement of files: A suitable web server should be selected for keeping the files that make up the site. This process is known as the hosting. A monthly fee is charged so that the site remains available throughout the day.

Paying the creator: After the site is created a certain amount of money is charged by the web master who has created the site.

Registration of the site: The site must be registered in the internet phone book. This work is usually handled by the company that has the server on which the files are put on, and the one which registers the name of the site.

Listing the site to various search engines: The site should be properly advertised i.e the site should get listed with various search engines. One should also have a clear idea on issues related to Search Engine Optimization and Search Engine Management.

Building a Website:

The various strategic phases related to website building are as follows:

Creating a website from planning to Content: Planning the site content is regarded as the initial phase for making a highly successful and potential website. Other activities include finding an optimal niche, correct keywords and choosing a profitable website as a model A proper website structure should be built that is optimal for both human visitors and for different search engines.

Search Engine Optimization: Proper care should be taken in writing the body copy and meta tags of the pages so that it has a high ranking in all the search engines.

Web Design: The site should be properly designed so that it can attract a considerable amount of traffic. Care should be taken while fixing the background, fonts and different navigation paths of the site.

Other important factors which should be kept in mind are:

• Html codes
• Web graphics
• Domain Names
• Web hosting