Website and Search Engines

The term “search engine” is used mainly in case of web related matters and is extremely useful for searching information on the web by the user. Website and Search Engines are interdependent and each cannot function without the other. To understand Website and Search Engines more clearly one should have a clear idea on the working of search engine.

Generally two types of search engine is prevalent. They are the “Crawler Based Engines” and the “Human-powered directories” both having their own distinct style of working.

Crawler Based: The most common example related to this type of search engine is the “Google” search engine in which the listings are created automatically. If the web pages are changed the crawler based search engines are capable of finding these changes. The body copy, page titles and other elements also play a major role in this process.

Human Powered Directories: This type of search engine is also referred to as the “Open Diectory” and depends on the users for its listings. The user provides a short description for any particular site and then a search is made based on the description that is put. Any changes in the web page does not affect the listing .

Hybrid Search engines: Another type of search engine that is prevalent nowadays are the hybrid search engines. This type of engine has the functionality of both the crawler type engines and the human powered directories. For instance the “MSN” search engine provides both crawler based results and also presents human powered listings.

Search Engine Optimization: This is an significant term in relation to Websites and search engines. This is a process by which the volume and quantity of traffic to a web site can be improved via different means i.e natural , organic or algorithmic. A site which is ranked higher in the search results will have more number of hits than of a low ranking site. The different types of search that can be made by Search engine Optimization are as follows:

• image search
• local search,
• industry-specific vertical search engines.