Perishable Content Websites Vs. Static Content Websites

Before we debate Perishable Content Websites Vs. Static Content Websites, let us look at the basics first. Today, the Internet is all about content again. Informational content advertising does not perish Content has a much longer shelf life than advertising. And site traffic is of prime importance in debating the pros and cons of Perishable Content Websites Vs. Static Content Websites. Traffic is the number of unique visitors to a website and the number of pages they request. As a result, a website with 1000 visitors asking for ten pages each generates more traffic than with 1,000 visitors but asking for only two pages each. Good content and traffic translate into earnings. Good content has intrinsic value. More traffic means bigger earnings. Google recognizes this. The traffic features in the Page Impressions in the AdSense reports. AdSense payments are a function of the click-through rate and CPM ( cost per mille ).

Fresh content is content relevant to your website and updated at least daily. News websites usually earn most of their revenues through advertising such as Google's AdSense program, Yahoo! Publisher Network and Ad Voyager. In a news site, fresh content is called for but the site may be relying a lot on repeat visitors that don't click on ads and don't convert for advertisers.

Some content is also described as "evergreen". Due to longer shelf life than perishable content, more people visit and evergreen content may generate more income than fresh but perishable content.

In the debate Perishable Content Websites Vs. Static Content Websites, note that when you organize well pages on individual topics, these show up in search engine results. Web surfers are likely to click on targeted advertisements. Evergreen content attracts a larger number of links and clicks. This in turn attracts search engine traffic to advertisement supported web pages.

In perishable content, time-sensitive articles shelf life is not long enough to attract much search engine traffic. Here one can archive articles on a topic to one URL. The URL once linked to can be picked up by search engines.

If one article a day is being written on subjects that will be out of date in hours, it is difficult to generate traffic. You will have to fetch some 10,000 views every day as only a few will read old, out-dated work. But if there are a decent number of "evergreen" articles that attract page views over the days, the task becomes easier,

With "perishable" news content, each day's news can be written to same URL, overwriting / pushing down old content. The URL builds in-bound links and search engine traffic gets you new readers each day.

Contributed content also helps reach targeted page views with a lot lesser effort than writing original articles.

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