In today’s world more and more people are creating website and selling their online business. But before selling one should be aware of the different components of the website that should be evaluated. The various components of website evaluation are as follows:
Domain Name: It is related to the Top Level domain Name and the Secondary Level domain name related with the site.
Technologies: This is related to the nature of technologies that are used in making the site i.e the hardware and the software environment
Content: This is related to the nature of research that is made while developing the site and the relevant matter in it.
Geography: This deals with the particular audience for which the site caters to .
Vertical: The topics on which the site is made of are its verticals i.e the nature of content of the site.
Other important components of website valuation are:
Value of the assets: This mainly relates to the cost of development or can be the cost of redeveloping the site so that it attains the desired functionality. This may include various factors like the IP, brand or the database set up. Another important factor related to this is the customer or the prospect database.
Current Earnings: This is one of the most important component among the components of website valuation. It may due to the revenue from online sales , banner advertising, referral income or may be the membership costs.
Potential Earnings: This is the next major step which should be taken care of if one wants to expand his/her website. Earnings can also be for including new products in the website , more functionality or servicing a greater geography. Also the associated costs related to the expansion should also be kept on mind.
Traffic: Any sorts of traffic that is coming to the site has a fixed value and depends on certain factors like number and frequency of visit, quality traffic, referral sources and session duration . A site which attracts about 100,000 unique visitors a day obviously has a higher value than that of a site which attracts 100 visitors a month.
To know more about Components of Website Valuation browse through websiteshub.com.
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